A great read.

I bought this book prior to my trip to Cuba.

It’s a book not about Che per se — but about his most famous image…as a brand. The symbol of rebellion — why this particular image was chosen, what it seems to mean around the world, and how its image has been and is being distorted.

I always find myself picking up one book about the culture I’m headed to before I travel….it always connects me and reinforces the experience in a powerful way.

I RID it today, in hopes we open up Cuban travel soon…and it will help someone else understand the experience better.