How to indeed.

I really liked the idea of this book when I saw it – how to apply the insights of science to improving the mundane of everyday life.

But, after about 4 years of this book sitting on the shelf – I’m RIDing it.

I’m becoming increasingly frustrated about how we, as Americans, are disregarding science. It’s amazing to me how many things we know via scientific method that we ignore on a daily basis. Things that would improve our lives, our relationships, and our sanity.

Especially in business. But that’s the subject of another entry…coming soon.