Religion meets brand.

Today I’m RIDing this book about icons.

I’ve been giving a lot of thought to the reverence with which we hold corporations, and brands, in this country.

I think the American public, above all needs something to believe in.

For some, religion.

For others, consumption.

For others (and me at times), fame.

What do they all have in common? Icons which transcend the physical properties of the owner – taking on symbolic (and in some cases) real value.

Here’s to looking inward…more often.