Today, I RID this book detailing the building and motivation of the Richards Group, one of my advertising agency competitors in the Dallas market.
I RID it today…not because it wasn’t a good read, but because I have a lot of respect for what Stan Richards build in his company…
BUT it’s not appropriate for everyone.
While the Richards culture is build on a solid foundation, it’s quite a different foundation from what most of the agencies I have the highest regard for are built upon.
So I commend Stan, and the folks at his agency, for their commitment and their loyalty to a strong culture.
Even if it is built on something different from what I believe.