March 6, 2011 – And then there was one.

A classic.

Today, I RID the classic David Ogilvy book on advertising.

For some reason, (I assume multiple jobs, multiple offices) I found myself with two copies of this. So, off one goes.

I love this book. Many of its lessons are as relevant today as they were when D.O. wrote them.

A rarity in the ad biz to say the least.

Rest in peace D.O.

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