March 19, 2011 – Chasing cool.

Keep chasin'.

Yet another book.

In the months that I’ve been doing the RID project, it’s become obvious to me that books are the item I need to take more care when I buy.

I love hanging out in bookstores — wandering the aisles — finding things that would be “cool” to know more about, to follow up on.

So, as I RID this book on coolhunting today, I remind myself to take more care – to remember the next time I’m in a bookstore — only buy books that are TRULY interesting to me, that answer a true passion.

Wonder how that’s gonna work out?

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