April 5, 2011 – On briefs.

Small but useful.

Today, I give away a fine book about creativity by Paul Arden.

I RID this, even though I think it’s excellent…because I think so many people could learn from the lessons contained herein.

The biggest lesson I’ve been thinking about is the powerful impact a good briefing can have, when you’re asking for creativity out of a team. So many people try to inundate people with data, charts, etc….

When a well-written, one page brief is SO much more powerful.

So here’s to clarity in brevity.

Power in simplicity.

And frankly, not continuing to talk or write just to cover up what you haven’t done your homework on.

And what you don’t really know.

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