Category Archives: Books

Today, I RID this marketing book about brands that made mistakes. I’m releasing this book today to the world, and reminding myself that…everytime I make mistakes, I learn. And, truth be told, some of my best experiences have come immediately … Continue reading →

Today, I RID this book on creativity. I’ve been thinking a lot lately about what creativity is, and how it flourishes. My view is that we need three things to be creative: Stimulation – It’s why we need to watch … Continue reading →

RIDding this book today written by Michael Moore. It’s amazing to me that people who should be praising this guy, in terms of his fighting for the rights of the working man, instead act out in anger against him. This … Continue reading →

So, here I sit…at the Tribecca Grand in New York…typing this entry out whilst I have my breakfast (and coffee, natch!) I RID this book today about the Starbucks success story. I have kind of a love/hate relationship with the … Continue reading →

Today, I RID this book about the rise of the titans of Silicon Valley. However, it’s the word “empire” that’s on my mind. I read an article this morning about how yesterday might have been the saddest day in American … Continue reading →

Today, I’m RIDding this book on how “bad” our society has become. It was written many, many, years ago. But I worry now that it was very prescient. The decline of science literacy, the “sound bite” nature of our news, … Continue reading →

Recently, I was at a conference presenting, and I used the word “consumer.” It’s amazing how hard a habit that is to break. Even though I’m trying to be more thoughtful about consuming myself, and to treat others as more … Continue reading →

RIDding this book today written by the editor of Wired about our “free” economy. I’m thinking a bit this morning about the things we take for granted. The things that we treat almost as if they’re “free,” because they’re so … Continue reading →

Today I RID this book about career choice. I talked to my 16-year old daughter yesterday about her college/major choice, and it made me reflect upon my own. I went to Creighton University because of its stellar pre-law program, as … Continue reading →

Today, I RID this book on bad science…in theory, in practice, and most importantly…in publication. There’s so much of this around us….beliefs about how vaccines cause autism, questionable “health” claims on products we buy, and general lack of care or … Continue reading →