What I got rid of today.

We all evolve...some just faster than others.

This is just a great book, written by chief “skeptic” Michael Shermer.

It’s a great book, written to provide tangible, sensible reasons to argue for why evolution is too important to be treated as the political football its been made into in the U.S.

The truth is, I want to keep this book…it’s just great. But, by RIDding it, someone else will learn more about that darned “theory” that has become the subject of so much controversy within our education system.

And education…REAL education…is a good thing.

So…goodbye Darwin book…enjoy the survival.

Personifying the media.

Tonight, I speak at the Ignite event in Dallas about the status of the RID project.

It seems only appropriate that today, I give away this book, about the nature of media…and how we personify media. What it means to our world, and how our culture moves with media.

Today, as I rehearse a few more times before the performance…I think, as always,

The media is truly the message.

Indeed.

Today, I RID myself of this book about the production of “TV Nation” – for my money, Michael Moore’s best work. This is a TV series he did right after the success of “Roger and Me.” And the themes he was playing with turned into the movies he did later, about banking, healthcare, and the like.

During my time between jobs, I’ve watched a fair amount of TV. And while they don’t actually count as part of the RID project, I’ve RID myself of a few TV shows that I was watching just a few months ago. Lead among them,

“The Office” – sorry, but this series jumped the shark a long time ago. The truth is, it never reached the heights of the British original — but, like so many shoes, it became about the “wackiness” of the characters, rather than the office “truths” it exposed early in the beginning.

So here’s to RIDding ourselves of the TV we watch out of habit, obligation, or mere inertia. If nothing else, consider it freeing up the Tivo for something better you could be watching.

Like, for my money, “Shameless.”

Great tips on evangelism.

Today, I RID this book, purchased a long time ago…on product evangelism.

The unexpected result of the RID project is that it’s making me MORE of an evangelist because I own LESS. The products/goods I’m keeping in my house are the ones I’m truly devoted to, that mean the most to me, and are worth keeping.

Here’s to thoughtful consumption and promotion.