So lately I’ve developed a theory…creativity only flourishes…when creativity is needed.
In other words, you NEED creativity when you have a small budget. When you have a big budget, it’s actually a disincentive to be creative.
Exhibit A: George Lucas
Exhibit B: Kevin Smith
It reminds me of something I heard about the movie, Jaws. Spielberg HAD to be creative with the suspense and the score because he realized that Bruce, the shark that he’d been given, just didn’t look very realistic or scary.
If Spielberg had been given a CGI shark, we may not have the classic we have today.
Make something today, folks. Challenge yourself to let creativity flourish.
Wherever it’s needed.