“Consumers Valuing Documentation Over Experience

In college, a friend and I compared vacations we’d taken over the years. She had a well-stamped passport and most of my trips were within driving distance.** When I asked about vacation pictures, she told me she didn’t take pictures on vacation.

“I’d rather enjoy the trip than take the pictures.”

I see her point, but I also enjoy taking pictures.  And in a world swimming in technology, platforms and sites that fuel consumer generated media, the documentation of an experience is becoming more important to the consumer than the experience itself.”

Great blog post here.