January 12, 2011 – Business books and the unnecessary.

Seriously, do we still need this?

As I’ve stated in this blog before, I don’t tend to read fiction…only nonfiction.

This, plus the nature of what I do, makes me read a lot of business books. So many of them are practically worthless after the first chapter or two. They outline their main point, and then proceed to hammer it home for about 10 more chapters.

Today, I RID this book – about customer service. I find it kind of insulting that we’re still publishing books on what should be an obvious business practice – serving the customer.

However, some brands don’t seem to get it.

Maybe this book will find its way to them.

Advertisements
This entry was posted in Books. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s