Seriously, do we still need this?

As I’ve stated in this blog before, I don’t tend to read fiction…only nonfiction.

This, plus the nature of what I do, makes me read a lot of business books. So many of them are practically worthless after the first chapter or two. They outline their main point, and then proceed to hammer it home for about 10 more chapters.

Today, I RID this book – about customer service. I find it kind of insulting that we’re still publishing books on what should be an obvious business practice – serving the customer.

However, some brands don’t seem to get it.

Maybe this book will find its way to them.