Category Archives: Books

I bought this book prior to my trip to Cuba. It’s a book not about Che per se — but about his most famous image…as a brand. The symbol of rebellion — why this particular image was chosen, what it … Continue reading →

This is a book written by Norm Stamper, the former chief of police in Seattle. It details the life of a cop (at least one cop) in detail — and I found it a fascinating read…I had never taken the … Continue reading →

Today, I RID the classic David Ogilvy book on advertising. For some reason, (I assume multiple jobs, multiple offices) I found myself with two copies of this. So, off one goes. I love this book. Many of its lessons are … Continue reading →

Nope, there’s no theme in the books themselves. Nor is there a theme about my interaction with them. Some were read, some were not. Some beloved, some meh. It was just time, for all of them…and so there isn’t really … Continue reading →

Not really a lot to say about today’s RID collection – a bunch of marketing books I just don’t have a lot of use for anymore. The people who work with me can tell you, I’ve got a lot of … Continue reading →

Today, I RID this book detailing the building and motivation of the Richards Group, one of my advertising agency competitors in the Dallas market. I RID it today…not because it wasn’t a good read, but because I have a lot … Continue reading →

This is just a great book, written by chief “skeptic” Michael Shermer. It’s a great book, written to provide tangible, sensible reasons to argue for why evolution is too important to be treated as the political football its been made … Continue reading →

Tonight, I speak at the Ignite event in Dallas about the status of the RID project. It seems only appropriate that today, I give away this book, about the nature of media…and how we personify media. What it means to … Continue reading →

Today, I RID myself of this book about the production of “TV Nation” – for my money, Michael Moore’s best work. This is a TV series he did right after the success of “Roger and Me.” And the themes he … Continue reading →

Today, I RID this book, purchased a long time ago…on product evangelism. The unexpected result of the RID project is that it’s making me MORE of an evangelist because I own LESS. The products/goods I’m keeping in my house are … Continue reading →